Meet the Guest
The Story Behind the Conversation
Yamilca Rodriguez is the CEO and Founder of Bespoke Branding, a boutique consultancy devoted to building magnetic personal brands through the transformative power of archetypes, storytelling, and strategy.
A former Brand Leader at Procter & Gamble, she shaped some of the world’s most iconic billion-dollar brands—blending rigorous strategy with the essence of identity to create lasting cultural impact.
Yamilca is the author of The Brand Archetype and has been featured on TEDx, Amazon Prime’s Speak-Up series, Forbes, The Voice-Tribune, Today’s Woman, StyleBlueprint, and more. Her work fuses brand psychology, design thinking, and ritual-based transformation, inspiring clients to move beyond logos and visuals into an embodied brand presence.
Currently pursuing her PhD in Wisdom, Yamilca continues to explore the intersection of identity, influence, and culture. Today, she is also introducing Mia™, a breakthrough technology that decodes personal archetypes and amplifies authentic brand voices—helping thought leaders, authors, and speakers step fully into their unique influence.